Gadget

It is worth talking about smartphones, as three giants immediately come to mind — Apple, Samsung and Nokia. Of course, the last brand is just a joke, in fact, Huawei can be safely called the third giant in the world. These three companies make the most beloved smartphones by fans, and the Chinese brand has also become famous for its desire to maintain competitive prices. But we know that the Chinese market is filled with interesting offers, and in its native country, Huawei is not even considered the coolest. Today we’ll take a look at the Chinese companies that consistently delight us with new releases.

Source: Nikkei Asian Review

Huawei

Let’s start, of course, with the obvious, this brand needs no introduction. Today it is the world’s second largest smartphone manufacturer, which not only consistently introduces new models, but also fights for its reputation and market place, defending the right to use software from Google and stuffing from other American manufacturers.

All this can be attributed to various theories, but the fact remains that the company’s product speaks for itself, and smartphones from Huawei are distinguished by high-quality assembly and high performance. Not the last role in their popularity is played by cameras. Huawei uses lenses from Leica, a premium camera manufacturer, for its flagships. Thanks to this, the quality of their cameras not only competes, but often bypasses Apple, Samsung and Google Pixel.

Huawei’s latest release, the Mate 30, was the first smartphone to be launched with its own system, without Google’s apps. Despite this, the device is incredibly popular and is selling at a phenomenal rate.

However, as early as May, a new batch of sanctions meant that Huawei was unable to use chips from key suppliers such as TSMC, so now the company’s future is really in jeopardy.

We are confident that the Chinese brand will find a way to cope with the difficulties and perhaps enter a new, completely independent level of activity.

Source: 9to5Google

ZTE

After ZTE became the fourth largest smartphone manufacturer, the company faced the same difficulties as Huawei. The only difference is that ZTE managed to get off with small casualties, just pay a fine and get a blow to its reputation.

The main thing we know about ZTE is that the company has been around for 35 years. It seems surprising, but it’s true. It was ZTE that paved the way that others are now following. However, the company does not take the lead, and there are reasons for that.

ZTE smartphones are always good, but rarely bring something innovative. This is a convenient niche for budget devices and mid-range products, which allows the company to confidently, albeit slowly, move forward. It should be noted that in Russia ZTE has acquired its own circle of fans, but for those. Giants main task — to capture the West.

So last year, ZTE returned to the US market after a temporary ban, introducing the Axon 10 Pro. Despite the fact that the smartphone came out very successful and did not go unnoticed, many analysts believe that it will be very difficult for ZTE to get rid of the consequences of the scandal. Basically, because partners will think twice before entering into contracts with ZTE. However, the predictions may not materialize if the company sticks to a pattern that has worked throughout its long history.

Source: ApparelGeek

Lenovo

The name Lenovo is known to everyone, and not only thanks to smartphones. Moreover, smartphones produced under the Lenovo logo are much less popular than laptops and tablets. But don’t rush to dismiss the brand just for that. After all, it turns out that Lenovo is the owner of one of the most famous smartphone manufacturers in the world — Motorola. In 2015, Lenovo acquired the company from Google and has since purposefully restored its former reputation, because Moto clamshell phones were once the favorite of the public.

The acquisition of Motorola was good for Lenovo, as last year the company made its first, albeit small (by industry standards), profit from smartphones. All thanks to the fact that the company, according to its representatives, clearly understands its target audience and market segment, and also realistically assesses production costs.

In the same year, Lenovo produced several devices under the Motorola brand, including the Razr. In addition, Lenovo is ready to introduce the Legion Phone Duel. Despite the limited release, this smartphone has already attracted attention with its design and features.

This will allow Lenovo to join the manufacturers of gaming devices and get comfortable in a segment that is still in its infancy.

Source: techradar

One Plus

The history of the OnePlus brand is interesting and unexpected. The company emerged as an online supplier of premium smartphones at an affordable price and instantly became famous. One of the notable distinguishing features of OnePlus was a capacious battery, which allowed it to confidently compete with other brands, because many of them simply were not ready to offer a device that could withstand the load and work for a day and a half, or even two days. So OnePlus quickly found its niche.

In 2018, with the release of OnePlus 6T, the company finally captured the Western market, having received the support of the T-Mobile operator, but in Russia they were already talking about it. Ever since the OnePlus 3, it has become clear that these smartphones are ready to compete with the rest. High-quality assembly, spectacular design and a set of features that users aspire to. All this sided with OnePlus, allowing the brand to confidently gain a foothold in the market.

OnePlus is one of the fastest growing companies in 2020. In 2019, device sales almost tripled. The only area where OnePlus hasn’t been successful so far is the quality of the camera. If the company can attract fans of mobile photography, its success will be one hundred percent.

In April 2020, OnePlus launched the 8th generation of smartphones, which was supported by Verizon in the US. Also, in July, we were promised another device of the Nord series, which will receive more compact dimensions. We can say that OnePlus is all right.

Source: Pandaily

Xiaomi

Everyone has definitely heard about the Xiaomi brand. Almost everyone has had a smartphone from this company in their hands, and many of us are satisfied owners.

The company appeared in 2010 and at first was engaged in copying Apple products, for which it received barbs from experts and critics. But firstly, a copy is the highest form of recognition, and secondly, even artists learn by copying the works of masters. So, over time, having accumulated experience and knowledge, Xiaomi, with its head held high, stepped out of the shadow of its idol and began to present unique releases. At the same time, borrowing numerous technologies from Apple, Xiaomi did not disregard the main drawback of the giant — the high prices for the product.

Xiaomi’s trick has become the production of devices stuffed with numerous functions, but at a price that does not scare away the average buyer. This led to the success of the company.

Today, the Mi brand creates several devices a year, not ignoring any market segment — from the cheapest smartphones to premium models and even limited editions. Even despite the current market situation, Xiaomi manages to continue its success story.

One of the latest notable releases is the Mi Note 10. It is considered the best in its model line at the moment and offers a fantastic 108 MP camera.

The company not only knows its customer, but also pays attention to the growing needs of the audience.

By the way, Xiaomi is known in the world not only for its smartphones — under numerous subsidiaries, the company creates literally everything: smart homes, kitchen appliances, household appliances, backpacks, clothes and much more. So today it is a real market giant, and Xiaomi does not plan to stop there at all.

Source: Pandaily

Oppo and Vivo

The Vivo and Oppo brands are not as well-known outside of China as, for example, Xiaomi. But despite this, they are successful smartphone manufacturers and their products even appeared in Disney blockbusters.

Companies are following the same pattern as Xiaomi, aiming to win over fans with a wide selection, high power and affordable price. In addition, they use all possible marketing technologies in order to settle down in the market.

Despite the difficulties in the American market, these brands quickly gained the attention of the Indian audience and became very popular in Europe. In Russia, their success cannot yet be called large-scale, but gradually, more and more products under these brands appear in stores.

By the way, it is not without reason that we singled out both companies in one section. Despite the fact that they are competitors, they belong to the same conglomerate — BBK, known to us from consumer electronics in the early 2000s. He also owns OnePlus and RealMe now.

Source: Smartprix

real me

This company is only two years old, but you probably already heard a lot about it. Created by a former Oppo executive, it also focuses on low-cost smartphones packed to capacity with the latest features.

Last year, Realme claimed to have sold 25 million devices and expects to double by the end of 2020.

The Realme X2 Pro is the company’s latest flagship that blows the mind with its specs.

TCL

Another newcomer who was noted at the exhibitions last year. In fact, the history of TCL is much longer, once the company produced smartphones for the Alcatel and Blackberry brands. But now, having gotten out of the control of big names, she has focused on her own achievements.

TCL’s core business is TVs, but now the company is carefully planning its entry into the market and the reason is the emergence of foldable smartphones. The first TCL device has already been presented, but it is still difficult to say whether it will gain popularity.

Meizu

This company once made MP3 players, but as soon as they began to fade into the past, they quickly retrained into the production of smartphones. Popularity was gained quite quickly, and the company even keeps afloat in its native China. However, in the global market, not only accessibility is valued, but also innovation. But in this regard, Meizu did not manage to present anything interesting.

Therefore, for now, the company is limited to modest indicators and its smartphones have practically disappeared from the shelves. Sometimes even a proven strategy does not work.