Since I'm a closet Sony fan, I've subscribed to Sony Style's newsletters. It seems that they're offering "huge" savings on their HDTV bundled package. The higher the price of the bundled package you purchase, the higher your savings. One of Sony's bundled packages is the Sony 46" W Series LCD TV with a Sony BDP-S350 blu-ray player. The total price of both products when bought separately is $2599.98 but the final price is $2339.98 which means you get a savings of $460, it's like getting the Sony BDP-S350 for free. Of course, if you search hard enough on the net or you frequent eBay, you can probably get a better price for this two products.

Speaking of eBay and blu-ray players, if you already have your HDTV at home and you're just looking for a stand alone blu-ray player, then you might want to check out buyblurayplayers.com. You can buy blu-ray player for as low as $195 for a used Sony BDP-S300. Of course, you can always wait for the Sony BDP-S550, the latest of Sony's Blu-ray players which is set to be released sometime this fall and has a retail price of around $500.